Greatview unveils choicecreatesvalue.com

On October 15th, Greatview announced the launch of its new campaign website, Choice Creates Value. The website shows the advantages deriving from a free market in aseptic liquid packaging material and demonstrates that ties that connect machinery with the consumable materials reduces choice, innovation, quality and price competitiveness.

The site details how aseptic milk and juice carton producers sacrifice a large part of their bargaining power, placing themselves at a significant commercial disadvantage, when selecting a system for which there is no competition for packaging supply. The website offers useful, practical information to allow producers to unlock their market and maintain choice in their supply of aseptic liquid food cartons.

“Although our customers understand the benefits of free markets, they do not always appreciate the full impact of their packaging decisions on their supply chain”, said Jeff Bi, Greatview CEO. “We aim to keep our customers fully informed of both the effect of their decisions and the very substantial and sustained benefits that an open supply market offers them. Greatview is dedicated to the support of free choice and offers a high quality, high value alternative that improves our customers’ competitiveness.”