Greatview launches Greatview Planet to drive the circular economy
Greatview develops its first sustainable packaging solution Greatview Planet
in co-operation with INEOS and UPM Biofuels – all certified by the RSB
With the official launch of Greatview Planet in June this year, Greatview is responding to the growing demand for sustainable packaging solutions for liquid dairy and non-carbonated beverages. Greatview Planet expresses Greatview’s contribution to the development of the circular economy by increasing the share of renewable, wood-linked material in the packaging.
Made primarily from FSC-certified paperboard, Greatview’s aseptic packaging material has sustainability at its heart by using natural feedstock from sustainably-managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers. With Greatview Planet, Greatview increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil based bio-naphtha, fully certified to the globally recognised RSB (Roundtable on Sustainable Biomaterials) Standard. Tall oil is a residue of the pulping process and originates from forests.
Victor Lee, International Director of Greatview states: “At Greatview we see sustainability as an integral part of our business model and our commitment to develop long term value for our customers, retailers and consumers. We have invested substantial efforts into finding our way to drive the circular economy. Greatview Planet is an important milestone that we are proud of. It saves fossil resources and helps to decarbonise the value chain. Greatview Planet is produced in Germany and is Greatview’s first product with its own sustainability position, dedicated to serving international market needs. For the development of this product innovation, we have partnered up with leading companies in the bio-based chemical industry. Greatview Planet is the result of the common commitment and ambition of all three parties engaged to drive sustainability.”
Development partnerships
To develop its sustainable product innovation, Greatview partnered up with INEOS and UPM Biofuels.
Juha Rainio, Sales and Marketing Director, UPM Biofuels explains: “We are committed to replacing fossil-based feedstocks with renewable alternatives. An excellent example of this is our UPM BioVerno naphtha, produced from tall oil - a sustainable residue of wood pulp processing – in our unique Lappeenranta Biorefinery in Finland. Our purpose is to create future beyond fossils which we can now make happen together with the RSB, INEOS and Greatview.”
Rob Ingram, CEO INEOS Olefins & Polymers Europe said: "The new INEOS product that Greatview uses, is made from UPM’s bio-naphtha, converted into a 100% bio-attributed polymer using 100% renewable wind power. This new polymer gives Greatview a competitive edge based on a certified sustainable product range. Innovation across our business continues to drive the sustainability of our products and production processes. We are working together with our customers and upstream partners to make the circular economy a reality."
At the Greatview factory in Halle, Germany the new bio-attributed polymer is used for laminating the paper board and producing the aseptic carton pack. The whole value chain for the bio-attributed polymer as well as Greatview’s production facility in Halle are certified to the RSB Sustainability Standard (RSB Global)[1]. To ensure low environmental impact manufacturing, the Halle factory runs with 100% green electricity, is equipped with modern, resource-efficient production lines and is certified according to ISO 14001 (Environmental Management) and ISO 50001 (Energy Management), in conjunction with other standards.
The bio-attributed polymer used in Greatview Planet has the same material property as conventional polymer and thus guarantees the same high quality and food safety of the Greatview Planet carton packs. Alongside the value drivers “Sustainability, Quality & Food Safety”, Greatview Planet is a “Plug & Play Solution” – ready to run on the customer’s filling line without any downtime or additional waste in case of a switch from standard Greatview packaging material to Greatview Planet. Maintaining high line efficiency and causing zero additional waste are further sustainability benefits while also ensuring low filling costs and attractive total cost of ownership (TCO) of the whole carton filling system.
Customer Value Services
Greatview Planet is Greatview’s first sustainable product solution with a wide range of benefits. In addition, Greatview offers two green customer services TALK CONSUMER and GREEN INNOVATION.
TALK CONSUMER is a service offer to ensure the best on-pack-promotion in the right consumer-friendly language, customer-specific and compliant with certification standards. Greatview and the RSB have developed a modular, RSB-compliant claim pool with plenty of ideas for B2C-consumer claims on sustainability.
Nicola Noponen, Technical Director, Roundtable on Sustainable Biomaterials (RSB), stated: ”Greatview and the RSB collaborated closely on an RSB-approved claims list ready to deploy. This successful cooperation arose from the solid understanding of the needs of each partner which was the basis to transform technical requirements into catchy and easy-to-understand consumer messaging.”
With GREEN INNOVATION, Greatview offers customers the possibility to develop tailor-made green product solutions in joint co-development partnerships for product innovation and to customise a unique green packaging.
Greatview makes a difference
With Greatview Planet, Greatview doubles its product portfolio – all formats produced in Germany are available in both Planet and standard versions. Greatview Planet is an important step for Greatview to complement its product portfolio with a sustainable solution positioning Greatview not only as a material supplier but as the customer’s partner.
Greatview is a leading integrated aseptic packaging solution provider to the liquid food industry. Greatview offers products and services which include carton packaging material, filling machines, spare parts and technical services. Greatview is currently the second largest roll-fed supplier globally offering solutions fully compatible with industry-standard roll-fed and blank-fed aseptic carton filling machines.
www.greatviewpack.com
UPM Biofuels produces renewable and sustainable products for the transport and petrochemical industries. It offers the customers ways to replace fossil raw materials and reduce their carbon footprint. UPM's innovative, bio-based products are frontrunners in quality, usability and sustainability. In addition to renewable diesel, the UPM Lappeenranta Biorefinery produces renewable naphtha - an excellent wood-based raw material for plastics.
www.upmbiofuels.com
INEOS is a global manufacturing company making raw materials and energy used for everyday life. Its products make indispensable contributions to society by providing the most sustainable options for many societal needs. INEOS is driving the transition to a net zero economy by 2050. As part of its greenhouse gas emission reduction strategy, it aims to move to a more circular economy, re-using materials to their maximum extent.
www.ineos.com
The Roundtable on Sustainable Biomaterials (RSB) is a global membership organisation driving the sustainable transition to a bio-based and circular economy. RSB’s sustainability framework has been developed by its multi-stakeholder membership, and is a robust and credible foundation to support innovative solutions to the climate crisis. RSB uses this foundation to equip decision-makers to deliver positive impacts for people and the planet.
www.rsb.org
Photo: Greatview
Contact: Stephen Erhorn, Marketing Officer; Email: stephen.erhorn@greatviewpack.com
[1] The RSB Sustainability Standard (RSB Global) ensures the positive impact of the material through sustainability, climate impact and fossil resource replacement.