Fenmei Packaging’s “Innovation Journey” at Gulfood Bay International Food Processing Exhibition

Recently, at the Gulfood Manufacturing exhibition (Dubai Food Processing Exhibition) held at the Dubai World Trade Center, Fenmei Packaging achieved remarkable results: With Fenmei smart packaging technology and innovation capabilities, it was certified by the organizer to become an integral part of the "Innovation Journey"; in the evaluation of the "Manufacturing Excellence Award", Fenmei's innovative technology "Greatview® Discovery" was successfully shortlisted for the "Top Packaging Innovation" category.

This year's Gulfood Manufacturing exhibition is full of highlights. As part of the "Innovation Journey", the Fanmei booth attracted enthusiastic participation from audiences from all over the world. Guided by the on-site staff, the audience used their smartphones to scan the QR code on the variable printing packaging, used Fenmi's smart packaging technology to participate in a game that collects stickers through the Internet, making the interactive scene very popular and bringing an interesting experience to consumers.

This technology demonstrates a powerful charm to attract consumer attention, and the communication efficiency of this innovative application is far beyond what traditional printing and brand communication can achieve. Not only that, Fenmei Smart Packaging Technology can create personalized digital solutions for the brand with its strong technical strength as its strategic partner Digital. Based on more than 50 technical patents for variable printing, product quality traceability, anti-counterfeiting and anti-interference, full-scene marketing interaction can be achieved through one object and one code, which will ultimately increase product sales and create higher added value for product packaging. This will bring high cost-effective choices to customers.

Another innovative product brought by Fenmei Packaging: Fenmei® Greatview® Discovery, which has also successfully achieved overseas "gathering fans". Fenmei® Scratch Pack is an innovative application of Fenmei smart packaging technology, which can add a sense of curiosity to consumers while making consumption. The principle is to use special ink on the surface of the packaging box to cover it. After the consumer scratches the blocking area, the hidden images or information will be revealed. Scan the QR code to participate in the event and find your own surprise. With the support of Fenmei® Scratch Package Technology, brands can establish direct and real-time communication and interaction with consumers faster and more accurately through this technology. It not only strengthens the interactive experience with consumers, but also improves the scanning rate, which is very suitable for promotional product activities.

The Fenmei brand has won high recognition from many international customers at the 2019 Dubai Food Processing Exhibition. During the 3-day exhibition, many professional visitors discovered this exciting innovation at the Fumi booth and were interested in bringing these ideas back to their own markets for promotion. Fonmei feels very honored and inspired that technological innovation is recognized by the organizers and customers at the same time. In the future, Fonmei will continue to be committed to providing advanced technologies and solutions to the industry, providing high-quality services and innovative digital solutions to liquid food customers.