Fenmei is committed to getting better in the sterile packaging industry - Mr. Bi Hua, executive president of Fenmei Packaging, accepted an exclusive interview with CEO Magazine
Recently, Mr. Bi Hua, CEO and Executive Director of Fenmei Packaging Co., Ltd., was invited to accept an exclusive interview with the global business magazine Global CEO, and interviewed the topic of "How Fenmei makes the sterile packaging industry better". Fenmei broke the previous monopoly supply pattern with high-quality products and services, brought huge competitive dividends to the global sterile packaging industry, and continued to increase value to customers through digital innovation-driven drive.
As an international financial publication for global corporate CEOs, company presidents, senior executives and other managers, Global CEO is known as a think tank for business thinking and has a wide influence in the global business community. Here we bring together the management theory, business thinking and practical experience of well-known executives. In this interview, President Bi Hua also shared his insightful and unique insights, which further demonstrated Fenmei's remarkable achievements in the dairy packaging industry and confidence in the future.
"As long as everything we do is beneficial to our customers and our customers' customers, then this is the right choice." President Bi Hua said in the interview. Since its establishment in 2003, Fenmei Packaging has adhered to this belief and won the first batch of orders from customers in a very difficult market environment at that time. "For them, this choice is a 'trust choice'." And the facts prove that the correct choices have made customers and also made them beautiful. Today, Fenmei Packaging has grown into the world's third largest supplier in the global sterile liquid food packaging market.
President Bi Hua talked about his future vision: to connect consumers and brands in real time through smartphones and unique QR codes printed on the packaging. Fenmei Smart Packaging® has created a two-way communication platform to connect online and offline marketing for enterprises and improve product traceability. At present, more than 50 customers have applied Fenmei Smart Packaging® technology to their products. In the future, this technology will be widely used.
Finally, President Bi Hua said: “We are still a startup compared to large multinational companies, so we must use our resources wisely and strive to focus on areas that benefit consumers and customers more so that we can continue to provide customers with efficient solutions to make the sterile packaging industry better.”
Original text: "A true alternative: Jeff Bi", CEO Magazine, October 2019 issue:
https://www.theceomagazine.com/executive-interviews/manufacturing/jeff-bi/