Topfruit is a very popular juice brand under Oman Refreshment Company and is very popular in the Oman region. Through Fenmei Smart Packaging®, Topfruit has won both fame and fortune! First, using Fonmei Variable Printing® technology, each juice packaging box has pictures and introductions of different representative attractions in Oman. A total of 22 well-known attractions were selected for this event. Secondly, each package is assigned a unique QR code, so that juice packaging is improved from a simple container to an innovative digital marketing activity platform.
Through this packaging upgrade, not only did the cultural and tourism highlights of Oman region be shown to consumers, but the local tourism economy has been promoted. At the same time, consumers participate in collecting tourist landmark stickers by scanning the QR code on the packaging. If they collect them, they will have the chance to win the big prize. The form of the activity effectively motivates the repurchase action.
This "Scan the QR code to win the big prize" activity not only establishes a new channel of two-way communication between Topfruit and consumers, but also stimulates consumers' enthusiasm for participation through the "fun and simple" participation model, increasing the interaction between brands and consumers, and cultivating consumers' loyalty to the brand. At the same time, based on one package and one code, the brand can retention and analysis of event data, depict consumer portraits, and lay a solid foundation for precise marketing.